Website strategy is an area which is often overlooked by businesses before deploying usable websites. Companies prefer to invest time and resources in other marketing areas and neglect to develop a website strategy to leverage the high potential of the Internet. Website strategies are a paradigm that considers how to use the Internet to maximize resources accross all areas of business.

The cornerstone of Nionko's successful web strategy approach is the Discovery and Needs Analysis process. During that phase we identify marketing objectives, target audiences, vision, goals and measures of success. This process allows us to establish the key development and pricing parameters, map out an action plan for each goal and create an on-going delivery web strategy.