The most important factor to attract and retain a customer on a website is to create a favorable user experience. Content must be appropriate for the target audience, easy to locate and the navigation should be easy to guide the visitor within the site. Nionko runs a Usability Diagnostic for clients who currently have a web presence to improve the effectiveness of their website by identifying and finding solutions to specific usability problem areas based on industry best practices. Based on the results of our usability diagnostics, we provide detailed usability reports to our customers to help them develop effective and usable websites.